Buzz

  • by Edward l Koch, Christy Heady
  • Narrated by Paul Hernandez
  • 3 hrs and 47 mins
  • Unabridged Audiobook

Publisher's Summary

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of Americas most illustrious mayors. In just 12 years, he brought the City of New York out of bankruptcy, created a renowned housing program, and became one of the most important individuals on the American political scene. But how did he rise from relative anonymity and become an enduring figure?
In Buzz, Koch shares the secrets of his success that will help readers everywhere become masters of self-marketing. With his legendary candor and in-your-face style, he reveals how anyone can use his techniques to make a memorable entrance, attract attention (the right kind), and get others to take notice and listen.
Whether running for public office or climbing the corporate ladder, Buzz will show rising stars in every field how to stand out and shine brighter with honesty, integrity, and style.

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Customer Reviews

Most Helpful

Misleading premise. Does make valid points.

From the title you are lead to believe that the topic at hand is Buzz; however, this couldn't be farther from the truth. Rather what you get is an amalgamation of facts and stories surrounding the author, Edward Koch's career. I did listen to the whole audiobook and even though the author does go off on tangents about his civil service days there are still valid points being made about buzz without the author even realizing it. General guidelines are provided about mapping your success with a "buzz" campaign but they are general tips for any marketing plan. The one thing I will say for Edward Koch after listening is the guy has moxy.
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- Robert

Misleading Title

This book is not about creating buzz, it is a bibliography of Ed Koch. Based on the first hour of the audio, I can say he is a selfish, self promoting, and rub-my-accomplishments in your face type of guy. For god's sakes, he starts reading dozens of letters he wrote and the response he got back. This should be titled "Bibliography of Ed Koch selfishly written by Ed Kosh"
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- Kevin

Book Details

  • Release Date: 12-23-2009
  • Publisher: Audible Studios