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Publisher's Summary

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
©2008 Rob Walker; (P)2008 BBC Audiobooks America
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Critic Reviews

"In Buying In, Walker aims to lift the cloud of self-delusion that obscures our buying habits." (The New York Times)
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Customer Reviews

Most Helpful

By Thomas on 07-19-10

Its ok, good info, but I had to force my way

That is I had to force my self to listen right up to the end. It definintely does give you good info, you should know about. It does help to know what you are buying into in this world and defintely helped my on my self improvement quest.

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3 of 3 people found this review helpful


By Jeff on 07-06-08

Lets you in on the secret...

Buying in was, for me, an interesting and thought provoking book. Marketing is a key component of my job and Rob Walkers book gave me some valuable insight as to how the consumer views it (marketing). I found it valuable in that it sparked multiple and new avenues for me to market my business. I would caution though, the book is not a how to market to the new consumer. What it is, is new way of looking at and thinking about marketing.

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11 of 13 people found this review helpful

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