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Customer ReviewsMost Helpful
By Thomas on 07-19-10
Its ok, good info, but I had to force my way
That is I had to force my self to listen right up to the end. It definintely does give you good info, you should know about. It does help to know what you are buying into in this world and defintely helped my on my self improvement quest.
3 of 3 people found this review helpful
By Jeff on 07-06-08
Lets you in on the secret...
Buying in was, for me, an interesting and thought provoking book. Marketing is a key component of my job and Rob Walkers book gave me some valuable insight as to how the consumer views it (marketing). I found it valuable in that it sparked multiple and new avenues for me to market my business. I would caution though, the book is not a how to market to the new consumer. What it is, is new way of looking at and thinking about marketing.
11 of 13 people found this review helpful