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Publisher's Summary

Learn the secrets of direct-response marketing with the man who created the George Foreman Grill campaign.
In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.


Find out how to use direct response to create a "self-funding" marketing campaign.
Learn the techniques to building offers that will get people to respond to your products.
Use "high-touch" direct response marketing to build brand equity and drive sales at retail.
Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands.
Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else. Buy Now to launch your products and campaigns to new heights - and connect with customers as never before - with Cesari's market-leading insights.
©2011 Rick Cesari (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful

By Jerome Gonzalez on 04-24-16

definitely recommend

I will definitely buy a physical copy
I didn't expect for this book to be enjoyable due to its topic, boy was I wrong. it was worth listening to it. the narrator did an outstanding job. his mood kept my attention. for those wanting to know more about marketing. add this to your list as a must.

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By JWill on 03-02-17

Great place to learn the basics of marketing

This is a must read book for anybody with a business. My basic background was not in strategic business marketing. However, this book has not only brought my net profit up in all of my businesses. It has also generated significant concepts and ideas to drive my business on a global scale after applying what was discussed to my businesses. Period, this book works!

Thank you,
Rick and Ron for writing what I call a master piece and great job Mr. Bray in your enthusiastic narration.

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