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Publisher's Summary

How do you avoid being mesmerized by the latest fads in business - while still benefiting from new ideas? Learn what it takes to "bust the fads" and win at business in 60 minutes of conversation and instruction by the author of Fad Surfing in the Boardroom. These are the subjects covered:


Surf's Up: Welcome to the Wonderful World of Fad Surfing
Bust the Fads
The Problem with Visions
Mission Statement and the Search for Meaning
A Vision and Mission Intermezzo
Strategy Mumbo Jumbo
Acid-test Standards
Decoding the Corporate Culture
Change Management and Culture Change
Total Quality Mayhem
Low-Cost Migraines
Closing thoughts from Henry Ford and Me
This product is part of the Simply Magazine Home & Office series.
© and (P) Simply Magazine Inc.
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Critic Reviews

"Cogent discussions of modern management mantras and manias." (Fortune)
"Ms. Shapiro demythologizes the whole range of management strategies that purport to solve every executive's quandary." (Wall Street Journal)
"Honest, witty, and perceptive...Required reading for anyone who still takes mission statements and 'core values' seriously." (Toronto Globe & Mail)
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Customer Reviews

Most Helpful

By Joseph on 10-16-07

Breaking the Rules

This book reveals the so simply obvious that is frequently lost to the fad rage. The writer could save millions in business consulting dollars and the jobs lost to pay for those consultants. She reveals the direct paths to success that are so simple a child can to it.

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1 of 1 people found this review helpful


By Kindle Customer on 04-26-16

Clarified and unstuck my stuck morning! Thanks

Truly woke me up to why I was stuck on Mission tracking my goals.

It's funny how a brief talk can move mountains.

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