Business for Authors. How to Be an Author Entrepreneur

  • by Joanna Penn
  • Narrated by Joanna Penn
  • 6 hrs and 22 mins
  • Unabridged Audiobook

Publisher's Summary

Everything you need to run your business as an author. This is not a book on creativity or the craft of writing. This is not a book for hobbyists. This is a book that will take your writing into the realm of actually paying the bills. You will learn how to go from being an author to running a business as an author. In the book you will discover:
Part 1: From Author To Entrepreneur: The arc of the author's journey, definition of an author-entrepreneur, deciding on your definition of success and why it's important as well as what you want for your life.
Part 2: Products and Services: How you can turn one manuscript into multiple streams of income.
Part 3: Employees, Suppliers and Contractors: The team you need to run your business as an author-entrepreneur. Your role as author and what you're committing to in the business.
Part 4: Customers: Who are your customers, and what do they want?
Part 5: Sales and Distribution: How to sell through distributors and your options, plus all the information you need to sell direct.
Part 6: Marketing: Defining and reframing marketing so you feel more comfortable with it as well as key overarching concepts for book-based marketing, author-based marketing, and customer-based marketing.
Part 7: Financials: The money mind-set, revenues, and costs of the author business and how to make a profit.
Part 8: Strategy and Planning: Developing your business plan and managing your time. The long-term view and the process for becoming a full-time author if you choose that route.


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Customer Reviews

Most Helpful

Amazing: Great read for anyone who writes

This book has everything an author needs. The author covers everything from marketing and selling as well as writing and publishing. It's obvious the author knows what she is talking about. The information is practical and sounds tried and true. I highly recommend it to anyone who writes. The content is applicable for someone just starting out as well as someone like me who has been writing for years. It got me motivated to take a look at what I was doing with my career and helped me make the changes I needed to make.
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- Maria V. Ciletti

a look at writing through the lens of business

Any additional comments?

It's not a book about the craft of writing, how to self-publish a book, or how to market your book once it's out there. It's a broad look at the entire spectrum of the writing, publishing, and managing an author catalog, from a business perspective.

Using business language, Joanna discusses products, services, customers, sales, financials, and business strategies to help authors gain comfort in approaching their writing career as an entrepreneurial business. And how that approach can help you stay focused, motivated, and profitable.

I highly recommend it for writers looking to take that next step.

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- Pam Laricchia

Book Details

  • Release Date: 03-31-2015
  • Publisher: The Creative Penn Limited