Every year 2,000,000 men and women start a business – and so can you! Brian Tracy, one of the top business teachers, trainers and authors in the world today, shows you how, starting with little or nothing….
You Can Achieve Financial Independence!
In this practical, proven 12 lecture program, you’ll learn these priceless lessons to set you on the road to business success:
1 - The Keys to Entrepreneurial Success
2 - Selecting the Right Product or Service
3 - Planning for Profitability
4 - Marketing, Selling and Customer Service
5 - Winning the Hearts and Minds of Customers
6 - Selling Your Way to the Top
7 - Closing the Sale8 Becoming a Master Negotiator
9 - Financing Your Business
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Good overall advice; some dated, and some obvious
Good advice on several different areas for starting and running a business from someone who has quite a bit of first-hand experience.
Sedate, moist, and ??? The narration can put you to sleep or annoy you (make sure you listen to the sample before deciding to buy the book), since he has a pretty sedate speaking style, and it sounds like he has too much saliva in his mouth while narrating. The only way I could tolerate it without being distracted was to listen at a pretty high speed (2-3x setting on Android), which solved both concerns for me.
The chapter on sales techniques was particularly useful and interesting to me. That seems to be one of his clear areas of strength from many years of direct experience. He presents a number of techniques for handling a pretty wide variety of sales situations.
Overall, I recommend the book for anyone considering starting a company, and even for those who are already working in an established company, since some of the advice is not only for start-ups. I felt that some of the advice seems a little "old-school" and also contradicts some guidance from other more modern start-up audio book authors that I recently experienced.
Business fundamentals from a master
I think like most of Brian Tracy's work, he distills often complex areas into clear concepts that then requires you to think about how it specifically applies to your situation. This program won't tell exactly what to do. However, it goes over the fundamental aspects of running your business, I expect to listen to this over and over again and after each time I've implemented some ideas.