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I was hoping for a book on how to write a business plan step by step. This one just tells you why you need a business plan and the uses for it.
3 of 3 people found this review helpful
This is a book of common sense. The insight to business planning is superficial and the simplicity of the knowledge presented captures the title brilliantly. After listening to this, I now know that I am not a dummy when it comes to business planning. I would only recommend this book to folks with a cursory education.