If you're an entrepreneur, how do you write executive summaries and business plans to get the money from an investor? If you are an investor, how do you read executive summaries a business plans to know whether or not to invest?
Less is more in executive summaries and business plans. As the author points out, angel investors and venture capitalists routinely state they prefer reading one to two page executive summaries versus full blown plans. The executive summary can communicate deliver the core information to get a meeting and a conversation going. Most investors know that emerging businesses don't know enough to put forth a full blown business plan. In fact, the author says, he never sold an investor or VC based on a business plan. Often he had to create such a plan for their file. And, he points out, when going back and reviewing the accuracy of his companies' predictions, the executive summaries were far nearer the mark because the format permits more general statements with broader ranges of highs and lows. So the purpose in this audiobook is to focus your efforts on creating an outstanding 1 or 2 page executive summary, to be followed by a detail business plan for those investors that require one.
In only 60 minutes of conversation and instruction, learn the answer to this question from the author of The Entrepreneur's Guide, who helped bring American Power Conversion (Nasdaq: APCC) public in 1988, a company that recently sold for $6.1 Billion.
There are 7 sections that outline the basic subjects covered:
Executive Summaries: Where the Rubber Meets the Road
Executive Summaries: The Key Elements
Exhibits are Helpful
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Seasoned advice by a seasoned author/narrator
Yes--finally an engaging business audiobook read from a place of experience and understanding which only an actual business person has.
I just purchased several of Mr. Brown's audio books and love them--they are short and to the point, no wasted time. Thanks!
It is only an hour long lecture--all of it is important.
Excellent! His experience carries through to the listeners, allowing us to easily absorb the information.
I will put the information to use.
Great set of books by Mr. Deaver Brown.
Quick and to the point.
I've listened to this twice now. Effective as a guide. Motivates to get you moving. I rank this as a keeper - keep it til you do it.
The narrator. He moves along quickly. You don't get bored or lost in the story.
Keep the executive summary to one page. You have 15 minutes to make the sell.
Relisten and apply the tactics.