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Publisher's Summary

A one-page tool to reinvent yourself and your career. The global best seller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach listeners how to draw "personal business models," which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.
Produced by the same team that created Business Model Generation, this audiobook is based on the Business Model Canvas methodology, which has quickly emerged as the world's leading business model description and innovation technique.
This book shows listeners how to:


Understand business model thinking and diagram their current personal business model
Understand the value of their skills in the marketplace and define their purpose
Articulate a vision for change
Create a new personal business model harmonized with that vision
And most important, test and implement the new model
When you implement the one-page tool from Business Model You, you create a game-changing business model for your life and career.
©2012 Timothy Clark, Alexander Osterwalder, Yves Pigneur (P)2012 Gildan Media, LLC
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Customer Reviews

Most Helpful

By Velle Kolde on 08-27-12

Not a good book for audio.

What disappointed you about Business Model You?

The book uses frameworks, diagrams and lists which dont' translate to well to the purely audio format. There are parts where the narrator goes on for minutes reading lists of words (yawn). <br/>I have read the hard copy version Business Model Generation - the book on which this is based - so maybe I should have known better. But I found that book so very useful, that I was eager to try the 'personal' version. Additional editing is required to make this a useful audio book.

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12 of 13 people found this review helpful


By Bilal on 05-15-17

This book was never designed to be heard

It is FULL of lists and probably visuals
It is awful as an audio book

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful

By Jinxie on 07-05-12

Where's the single page they talk about??

OK audio but audiobooks like this need companion PDFs actually showing purchasers the template and example how to complete. Its pretty useless without examples of completed models to review. There is a real disadvantage in buying audio books in cases like this where illustrations are essential to understanding

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4 of 4 people found this review helpful


By Suhair on 12-26-12

a bit disappointing

i really enjoyed the first book but this is somewhat of a disappointment. i think its best bought in a hard copy format in order to enjoy its content.

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2 of 2 people found this review helpful

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