Business Brilliant

  • by Lewis Schiff
  • Narrated by John Morgan
  • 7 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of us? It's not what you think, as journalist and entrepreneur Lewis Schiff convincingly illustrates through groundbreaking research and compelling storytelling.
For decades, the middle class has believed that the road to success meant working hard and playing by rules passed down from previous generations. But as the 2008 economic crisis has made clear, the old rules no longer apply. While household net worth has declined for most, self-made business leaders - entrepreneurially minded individuals born into the middle class who have accumulated significant wealth - have prospered. What makes these have-mores financially successful while the rest of us have never felt more uncertain about our professional and financial futures?
In Business Brilliant, Lewis Schiff reveals the eye-opening findings from a national survey of middle-class workers and self-made millionaires, offering practical guidance to show the rest of us what America's self-made rich already know. Through his research, he holds a mirror to our most commonly held beliefs about success and then reveals the truth about how wealth is really created by surveying the truly wealthy. In doing so, he explodes the conventional wisdom and identifies the distinct principles practiced by individuals who may or may not be any smarter than the rest of the population but seem to understand instinctively how money is made. They don't employ business-as-usual practices; they adopt a "Business Brilliant" mind-set. The book illustrates how these self-made millionaires choose their careers, negotiate to win, and leverage social networks to accumulate their wealth.
Schiff argues that it is the synergy behind seven uncommon practices, not serendipity or luck, that produces success. He offers a practical four-step program anyone can follow to position themselves to succeed more often and a roadmap to compare your own Business Brilliance to the executives and entrepreneurs who have successfully navigated our rapidly changing economy. While Business Brilliant doesn't promise to make you rich, it can help you achieve better results in your career and accumulate wealth faster.


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Customer Reviews

Most Helpful

The lessons are very different to what I expected

All through the book the author punctuates the points with a bit of research they have conducted about the difference between what the middle class think and what self-made millionaires think. This is interesting because I found myself agreeing withe the middle class view (which I am) but I understand I am wrong about many things. The book gently points out you are mistaken and teaches you why and then what to do about it.
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- Hayden

A brilliant book with great insight into business

If you could sum up Business Brilliant in three words, what would they be?

Brilliant, Interesting, Insightful

What did you like best about this story?

Learn what you should be doing and why you haven't been doing it.

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- Chris

Book Details

  • Release Date: 03-19-2013
  • Publisher: HarperAudio