Business Analytics for Managers

  • by Jesper Thorlund, Gert H. N. Laursen
  • Narrated by Bill Deweese
  • 7 hrs and 53 mins
  • Unabridged Audiobook

Publisher's Summary

World-class guidance for delivering the right decision support to the right people at the right time...
A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.


Proven guidance on developing an information strategy
Tips for supporting your company's ability to innovate in the future by using analytics
An understanding of BA as a holistic information discipline with links to your business's strategy
Practical insights for planning and implementing BA
How to use information as a strategic asset
Why BA is the next stepping-stone for companies in the information age today
Discussion on BA's ever-increasing role
Filled with examples and forward-thinking guidance from renowned BA leaders Gert Laursen and Jesper Thorlund, Business Analytics for Managers offers powerful techniques for making increasingly advanced use of information in order to survive any market conditions.

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Customer Reviews

Most Helpful

Not a practical approach to Business Analytics

I work in a Business Analytice consulting practice, and have completed over 300 projects, but I always continue to learn more. However, it is my opinion that the approach in this book lean more to a academic or theoretically approach rather than the practical approach I see clients implementing.
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- David Vincent

BA Manifesto

Reads as a business case for the Executive decision makers on the business justification for the business Analyst role and their tools including dashboards, KPIs, and data warehouse infrastructure. It espouses a delivery model of think big, start small, and deliver fast to build quick wins and build momentum on delivery of projects.
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- Sam Motes

Book Details

  • Release Date: 08-03-2012
  • Publisher: Audible Studios