Turn words into money with juicy, flavorful copy. Get a delicious return on investment from your marketing pieces after you apply the tips in this concentrated guide to writing captivating bullet points. Most world-class copywriters have mastered the art of listing irresistible little tempters that arouse curiosity and desire. But rarely has that art been analyzed into useful guidelines and suggestions. Bullets With Bite, by copywriting gourmet Marcia Yudkin, helps you craft appetizing bullets for any kind of sales piece - brochures, print ads, web copy, direct mail, catalogs, etc.
Learn how to:
Turn raw ideas into delectable, bite-sized morsels
Inject vivid personality into factual data
Add intrigue, punch and oomph
Create aching suspense and desire
Dramatize anything straightforward
Make reading an activity to savor
Use 76 compositional techniques that make readers hungry to buy
Select 14 ingredients that produce a high-class or low-class, formal or informal flavor
Avoid poisonous content pitfalls
Edit for a consistent and appropriate tone
Trigger excitement, involvement and orders
Along with every technique are one, two or three scrumptious examples. Listening to this audiobook is like visiting a dim sum establishment where more and more luscious looking treats keep wheeling by. You'll gorge yourself and emerge a far more capable writer.
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This is not audible material
If it were not sold as an audiobook. The author has some valuable suggestions for capturing people's attention. But, it is not suitable for an audio book. Unless, you're taking notes while you listen. But, if that were the case, you'd probably rather go ahead and get a written version. There's too much ground covered, it's too "point 1", "point 2", "point 3", for a very long list of points. Eventually, the suggestions she makes seem to merge into each other. I DID get ideas that will be helpful. But, this was not the best way to get them.
She reads fine. The problem is not the quality of reading.
- Michael Davis