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Publisher's Summary

A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:

Teachable: focus on products and services that you can teach employees to deliver.
Valuable: avoid price wars by specializing in doing one thing better than anyone else.
Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

©2011 John Warrilow (P)2011 Gildan Media Corp
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Customer Reviews

Most Helpful

By Rastein on 02-17-13

Narrator is awful!

Ex of voice: Helloh thereuh. How are youuuah? Wellah. Iam fiynuhhh. Thank youahh.

The entire book is like this!!!

The way the narrator speaks is the way they make fun of public speakers. A voice that is comically used in a way that we feel the person is full of themselves, having bloated sentences that extend the last letters of the word. At first I thought it was a joke, then I knew it was legit and it is VERY hard to listen to. Very obnoxious. Hard to listen to! Preview it and see if you can handle it. I wish I had...

The book is fine, the narrator blows it.

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47 of 49 people found this review helpful

By M. Muin on 05-23-12

Good content, Very bad narration

Would you recommend this book to a friend? Why or why not?

I'd recommend buying the real book--not listening to this audio book.

Would you be willing to try another book from John Warrillow? Why or why not?


Would you be willing to try another one of Erik Synnestvedt’s performances?

I'd avoid him as much as possible if I can.

Any additional comments?

It was hard to digest the content when you are distracted by the whiny voice that stops/starts without context of the whole sentence or paragraph.

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25 of 26 people found this review helpful

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Customer Reviews

Most Helpful

By Robin Waite on 10-16-13


Simple story well written and well told. Very inspirational and it has been a catalyst for a lot of change within my business. Thoroughly recommend this to anyone who is looking to scale or sell their business.

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3 of 3 people found this review helpful

By Steve on 03-04-14

Expert advice for building a scalable business

Would you recommend this audiobook to a friend? If so, why?

If you're looking to develop a scalable business and an asset you can sell, this is THE book that you need to read.

What did you like best about this story?

It shares practical advice to help develop systems that design business owners out of the day-to-day operations of their business and ensure consistency when dealing with customers. Applying this to my business, has paid for the book a thousand times over.

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2 of 2 people found this review helpful

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Customer Reviews

Most Helpful

By Aaron on 06-18-17

Succinct advice

Got used to the reader. Succinct relevant advice. Recommended even if you are in business

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By Doug on 11-27-16

Great concepts

Great concepts and strategies to know, understand and apply in your business depending on your objectives and life cycle.

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