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Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
©2017 Donald Miller (P)2017 Thomas Nelson Publishers
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Customer Reviews

Most Helpful
2 out of 5 stars
By Boyd Tschaggeny on 02-07-18

Half information, half advertisement.

I was disappointed in this book. I wanted to learn how to market my small business as a story targeted at my customers. I did get some valuable information about marketing, but I also had to learn to the same sales pitch for the author's company again and again. If you are going to listen to this book, you'd better get used to hearing "Go to storybrand.com and setup up an account". Ugh...

This book had potential, but it was mostly squandered due to forced advertising. I'd only recommend listening to this book after you've exhausted the other business books you want to listen to.

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133 of 137 people found this review helpful

2 out of 5 stars
By Tyson on 01-29-18

Have you heard of the SB7 Framework?

If not, you will. This book is one long, drawn out pitch after another ...over and over and over- even his ‘case study’ references are a thinly veiled side pitch for his courses, website, and other assorted nonsense. A total waste of $18

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106 of 109 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Amazon Customer on 02-13-18

A very long sales letter to an expensive course

What would have made Building a StoryBrand better?

Before you buy the book go to the site and try and put together a 'brandscript' - this is the best offering you are going to get and this is intentionally used as a tease to sell you a course.

What was most disappointing about Donald Miller’s story?

It's not a story - is a very long sales letter.

What didn’t you like about Donald Miller’s performance?

I was so looking forward to this book - I had planned the weekend to read the book it's 8hrs and then to have a finalised written 'script' - I personally found the information wanting. In order to implement the content you need to go on the course. The reviews were excellent, I am now actually thinking there ought to be a plausible rating system from 'experts' as there are for films.

What reaction did this book spark in you? Anger, sadness, disappointment?

Very angry - I can't believe that I fell for this. I could not log in to the site. It would not except any number that were not US ones so you could not complete the form. No response from my emails etc etc from someone talking about brands!!

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10 of 10 people found this review helpful

3 out of 5 stars
By Howard Golding on 12-28-17

A novel approach, but....

It is hard to overlook the authors relentless attempts to sell his system throughout the book.

I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.

If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.

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7 of 8 people found this review helpful

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Customer Reviews

Most Helpful
5 out of 5 stars
By Kirsty Bonner on 06-18-18

Great clear explanation

Many businesses don't understand how to make sure their message will be heard. Really loved the detail and info to help clearly guide other businesses what the customer really wants to know and what they don't.

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2 of 2 people found this review helpful

5 out of 5 stars
By Jessica on 12-05-17

If you’re serious about business...

Where does Building a StoryBrand rank among all the audiobooks you’ve listened to so far?

This is the most valuable book I have read, re read and listened to. Follow this with the podcasts, the great material and tutorials on the story brand website and you have yourself serious artillery in driving your business forward.

What other book might you compare Building a StoryBrand to, and why?

None. If you’ve read copy that sells, the curse of knowledge and similar titles than this is the icing on the cake that brings it all home.

Have you listened to any of Donald Miller’s other performances? How does this one compare?

None but I listen to his podcast weekly.

Was there a moment in the book that particularly moved you?

The brandscript. What a way to transition your brand into something your audience can relate to, engage with and want to do business with.

Any additional comments?

OUTSTANDING.

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2 of 2 people found this review helpful

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