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I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.
22 of 22 people found this review helpful
This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.
6 of 6 people found this review helpful
I loved listening to Donald.
I have struggled with online marketing and Don made sure that I can identify my faults and my strengths using his SB 7 system. Now I can finally make progress without feeling like I'm gambling money away.
The book is easy get through, the chapters are somewhat sequential but a seasoned marketer could get away with dipping into random chapters if they wish.
The chapter lengths are under 20 mins and if you wanted to really let it sink in you could easily stick to a chapter a day and be a master in a month.
The key message is clarity and once you go through the book you will not only have the tools to communicate a clear business message, but also the knowledge to apply that to create sales.
I highly recommend.
It is hard to overlook the authors relentless attempts to sell his system throughout the book.
I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.
If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.
1 of 2 people found this review helpful
It’s always great to listen to a book recorded by the author himself. That one is particularly great and extremely clear to listen to. It’s so good I’m ordering the print copy too!
This audio book is easy to listen to, structured well and offers you great advice in a framework that is immediately actionable. Definitely worth the investment.