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I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.
68 of 68 people found this review helpful
This book is so rich on content I need to give it another listen. The basics of the book are clarifying your message and making your customer the hero of the story. Miller goes into detail and lays out the framework and gives plenty of real life examples. This is an invaluable business/marketing/branding book.
16 of 16 people found this review helpful
What would have made Building a StoryBrand better?
Before you buy the book go to the site and try and put together a 'brandscript' - this is the best offering you are going to get and this is intentionally used as a tease to sell you a course.
What was most disappointing about Donald Miller’s story?
It's not a story - is a very long sales letter.
What didn’t you like about Donald Miller’s performance?
I was so looking forward to this book - I had planned the weekend to read the book it's 8hrs and then to have a finalised written 'script' - I personally found the information wanting. In order to implement the content you need to go on the course. The reviews were excellent, I am now actually thinking there ought to be a plausible rating system from 'experts' as there are for films.
What reaction did this book spark in you? Anger, sadness, disappointment?
Very angry - I can't believe that I fell for this. I could not log in to the site. It would not except any number that were not US ones so you could not complete the form. No response from my emails etc etc from someone talking about brands!!
5 of 5 people found this review helpful
It is hard to overlook the authors relentless attempts to sell his system throughout the book.
I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.
If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.
6 of 7 people found this review helpful
Where does Building a StoryBrand rank among all the audiobooks you’ve listened to so far?
This is the most valuable book I have read, re read and listened to. Follow this with the podcasts, the great material and tutorials on the story brand website and you have yourself serious artillery in driving your business forward.
What other book might you compare Building a StoryBrand to, and why?
None. If you’ve read copy that sells, the curse of knowledge and similar titles than this is the icing on the cake that brings it all home.
Have you listened to any of Donald Miller’s other performances? How does this one compare?
None but I listen to his podcast weekly.
Was there a moment in the book that particularly moved you?
The brandscript. What a way to transition your brand into something your audience can relate to, engage with and want to do business with.
Any additional comments?
1 of 1 people found this review helpful
It’s always great to listen to a book recorded by the author himself. That one is particularly great and extremely clear to listen to. It’s so good I’m ordering the print copy too!