• Building a StoryBrand

  • Clarify Your Message So Customers Will Listen
  • By: Donald Miller
  • Narrated by: Donald Miller
  • Length: 4 hrs and 55 mins
  • Unabridged
  • Release date: 10-10-17
  • Language: English
  • Publisher: HarperCollins Leadership
  • 4.8 (1,296 ratings)

Regular price: $25.09

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Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
©2017 Donald Miller (P)2017 Thomas Nelson Publishers
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Customer Reviews

Most Helpful

By Layne on 11-14-17

Literally changed my life overnight.

I've been running a business for the last 10 months and I've had less-than-stellar results. My entire business had been built on referrals up until this point. I had not been able to capture leads using actual marketing techniques, and I'm a marketer for god sakes! I just didn't seem to be connecting with my audience with my marketing. A friend told me about this book in very brief description, and something drove me to go out and get it. So I did that very night and I had torn through it by the next morning. I was finished with it by lunch time and I went home to write an email to a group I've been emailing for months now to no avail. I sent the email by 3 p.m. and by the time I woke up at 8 a.m. the next morning I had three people on my schedule. That evening I spoke to a client and negotiated a five-figure deal which I officially closed 2 Days Later. I was at the point of being completely penniless and this book changed everything. If you're a marketer this is an absolute must read. If you're a business owner and need to Market your business this is an absolute must-read.

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38 of 38 people found this review helpful

By Brion Daugherty on 10-13-17

If you create things--products, books, sermons, podcasts--this book will help you do it better.

After this book, I am rethinking my messaging on all my projects--both personal and business. Seriously. It's that good.

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13 of 13 people found this review helpful

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Customer Reviews

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By Howard Golding on 12-28-17

A novel approach, but....

It is hard to overlook the authors relentless attempts to sell his system throughout the book.

I don’t recommend logging into the website for the Story Brand template; unless of course you are happy to extend the invitation to Donald Miller to continue his quest to make you a Story Brand client via your inbox.

If you are patient enough, you can get some good communication tips; personally, I abhor the practice of automating mail-bombing, however well the messages are constructed.

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2 of 3 people found this review helpful

By MR on 02-17-18

One of the best marketing books you can read

I have read most decent marketing books, and have even written chapters and articles myself as well as having done many talks and building a multi-million company. This is genuinely one of the best most practical books you can get. I have already bought multiple copies for my team.

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Customer Reviews

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By Alexandra on 01-13-18

Fantastic book!

It’s always great to listen to a book recorded by the author himself. That one is particularly great and extremely clear to listen to. It’s so good I’m ordering the print copy too!

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By nicole lesniak on 01-13-18

Helpful advice. Easy listen.

This audio book is easy to listen to, structured well and offers you great advice in a framework that is immediately actionable. Definitely worth the investment.

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