Building a StoryBrand

  • by Donald Miller
  • Narrated by Donald Miller
  • 4 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

More

See More Like This

Customer Reviews

Most Helpful

Only at 2nd section but WOW!

Donald Miller is a genius. I struggle like crazy as an expert speaking a lingo that’s not the best for marketing. Don puts it in a completely different light that I’m finally really getting it. Super helpful.
Read full review

- PATRICIA

Super actionable! Truly excellent.

A multi-million dollar marketing process broken down into bite-size, doable, can't-miss steps! This book will greatly benefit any entrepreneurial team who takes the time to implement the clear, simple StoryBrand plan.
Read full review

-

Book Details

  • Release Date: 10-10-2017
  • Publisher: HarperCollins Leadership