Building a Positive Media Profile

  • by Pauline Rowson
  • 1 hrs and 55 mins
  • Unabridged Audiobook

Publisher's Summary

Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.


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Book Details

  • Release Date: 01-02-2008
  • Publisher: Matrix Digital Publishing