In Build the Fort, Heivly breaks down his personal fort-building experiences and uses them as an analogy to his journey as co-founder of MapQuest as well as The Startup Factory (a seed-stage investor & mentorship program). Build the Fort outlines five basic elements that are common to both fort-building and startups:
Socializing your idea without fear or inhibition,
Identifying and marshaling the people you trust,
Gathering the minimal resources closest to you,
Acting on the smallest and simplest of the idea, and
Build the fort.
Whether you are 16 or 60, Build the Fort will provide the listener a better understanding of the earliest micro-steps of starting your own business by overlaying Chris' 30 years of experiences in startups, investments, big-company intrapreneurship, and community development.
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