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Publisher's Summary

You don’t need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises.
How you work through the book is up to you, the result will be the same: an authentic, compelling and highly distinctive brand that will attract and engage customers and fans.
©2010 Simon Middleton (P)2013 Audible Ltd
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Critic Reviews

"Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand." (Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire)
"…lays out [all] the right questions for anyone launching a brand." (Director)
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Customer Reviews

Most Helpful

By Francis Hill on 04-04-16

Exactly what the title says, brilliant!

I recently started a business, this book helped me uncover many flaws within my brand, my story and business plan. If you have a business or in a business that involves a great deal of marketing. I highly recommend this book, some of it is obvious but there are lots of golden nuggets within. Thanks, F.

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8 of 8 people found this review helpful


By John on 01-09-15

Easy to Use But In Depth

A great guide to brand for any small business or indeed any business owner really as it explains the process in a useful broken down real world fashion . Even if you can hire a brand person listen to this first so you can ask better questions and therefore get more out of them .

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12 of 13 people found this review helpful

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