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This book is about all the business that were built around payday loans, pawn shop loans, credit cards, bounced check fees, subprime mortgages and instant tax refunds. The author interviews numerous business owners and borrowers to get insights into how prevalent, lucrative and damaging these businesses are.
Although written to be a book of what-not-to-do it may well become a guide for those who want to make big money quickly. From the interviews it was readily apparent the market demand and margins were through the roof and a number of the now millionaires were average Joes who hung out a shingle, plowed their earning into opening more stores and made a fortune.
A good part of the book revolves around a few key figures that have been fighting the industry and the small inroads they have made against behemoth money makers that have been purchased by large multi-national banks or had successful IPOs.
5 of 5 people found this review helpful
Most of this has happened to me, and I was a part of the stuff. I was a business partner and VP for Tobie Mckenzie during this time. One story that Allen Jones forgot to tell, is when he got sent a little white tux sized for a 10yr, with a card saying "Yep, Boss Hogg wantabe jr" The book is a very good read/listen. It was not well received by locals who rely on Jones for business. Never bite the hand that feeds you types. I hope that Allen is exposed for the hypocrite that he is. This book could have been a novel of 5000 pages just on the crap that Allen and "Toby" would do or pull. Anyway if you are a local of Cleveland Tn, get it. If not, get it. Rivlin got all of his facts right.
3 of 3 people found this review helpful