Brief

  • by Joseph McCormack
  • Narrated by Robin Bloodworth
  • 5 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. Brief will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

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Customer Reviews

Most Helpful

Good advice but not well delivered

The title BRIEF is also an acronym for the approach:
- Background
- Relevance
- Information
- Ending
- Follow-up

To be brief, it requires a lot of work to have a thorough understanding of the subject. This may include writing outlines and creating mind maps. You also need to refine the summary of your topic - what would be the headline and narrative? Don't give a bunch of facts. "Plan and practice" is the advice given over and over so you can deliver stories that are to the point, observe your audience reactions, and adjust your message to what they want.

The book covered different situations where communication occurs, such as manager/direct report, buyer/seller, customer/retailer, and interviewer/candidate. But not all those situations and examples are about being precise and brief. If a retailer isn't listening to its customers, that's a bad business practice (not a communication problem). The point is to be actively listening to your audience to respond appropriately. Unfortunately, the author doesn't always use good examples to illustrate his points.
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- A. Yoshida

If you want to get ahead in business read this!

Would you listen to Brief again? Why?

Brief provides a comprehensive solution to inefficient communication in an extremely entertaining way! The book cleverly explains how important it is to get to the point especially when when it comes to business.


What was one of the most memorable moments of Brief?

Read this book before your next big meeting. It could be the difference between closing a deal or falling short to the competition.


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- Megan

Book Details

  • Release Date: 10-31-2014
  • Publisher: Audible Studios