Get heard by being clear and concise. The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief.
Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. Brief will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation. Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message. Long story short: Brief will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.
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Oh, the irony
From the inside flap:
"Most day-to-day communications are unfocused and unclear. That’s an inexcusable waste of everyone’s time and resources."
Brief isn’t an exception.
After three hours of repetitive droning, I can't reasonably expect that the author heeds his own advice for the second half.
If you want to get ahead in business read this!
Brief provides a comprehensive solution to inefficient communication in an extremely entertaining way! The book cleverly explains how important it is to get to the point especially when when it comes to business.
Read this book before your next big meeting. It could be the difference between closing a deal or falling short to the competition.