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The title BRIEF is also an acronym for the approach:
To be brief, it requires a lot of work to have a thorough understanding of the subject. This may include writing outlines and creating mind maps. You also need to refine the summary of your topic - what would be the headline and narrative? Don't give a bunch of facts. "Plan and practice" is the advice given over and over so you can deliver stories that are to the point, observe your audience reactions, and adjust your message to what they want.
The book covered different situations where communication occurs, such as manager/direct report, buyer/seller, customer/retailer, and interviewer/candidate. But not all those situations and examples are about being precise and brief. If a retailer isn't listening to its customers, that's a bad business practice (not a communication problem). The point is to be actively listening to your audience to respond appropriately. Unfortunately, the author doesn't always use good examples to illustrate his points.
8 of 9 people found this review helpful
This book came highly highly recommended; an executive in another group went as far as to buy it for all his leadership team. In that context it was a bit over sold. But it was a good book with some good ideas.
At first I thought it was filled with fairly obvious advise and tips, but I've been fortunate to have been exposed to some of these things before - the majority of the people I deal with have not.
So if you are often told to shut up and get to the point, you should read this. If you find yourself telling people to shut up and get to the point, buy this book for them.
1 of 1 people found this review helpful