Brewing Up a Business

  • by Sam Calagione
  • Narrated by Kris Koscheski
  • 11 hrs and 31 mins
  • Unabridged Audiobook

Publisher's Summary

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery....
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries.
In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.


Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

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Customer Reviews

Most Helpful

Great book about starting a brewery

Thanks to an English degree Sam Calagione is an excellent story teller. This is a great book about staring your own small business. Sam's small business happens to be a brewery so that's where all of his examples come from. If you've ever considered opening a brewery or need some creative ideas in your small business read this book.
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- William Schooley

Too much of a Self-Help Book

I gave this book a shot because I remember the first time I tasted a Dogfish Head 60 minute IPA. I calmly enjoyed the 60 minute IPA, thinking,what a delightful beer... Or I might have gone a little overboard and called my friends threatening ill will to them if they don't drink some Dogfish Head immediately.

I did enjoy the book, but the self-help portion, which isn't a large portion, just wasn't necessary. I enjoyed the stories behind Dogfish Head and the insight to how it runs.

Kris Koscheski did a decent job reading, until he did voices. It did not seem necessary nor did it add anything for him to do a voice for Miles Davis, Mariah, and the other people Sam quotes.

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- Paul WInker "I'll try anything once."

Book Details

  • Release Date: 10-10-2012
  • Publisher: Audible Studios