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Most all of the ideas in this HBR article are great. They are extremely stimulating and I have already urged many others to listen or read this article. As a new product designer, breakthrough ideas in any area are important. This article speaks of new ideas within marketing and pshychology which have huge impact on product design. Understanding where our customer's desires are when the customer doesn't even know is the hardest part of our jobs. Some of the ideas in this article help in detailing out tools and concepts that will make products more profitable and better.
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