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Publisher's Summary

The Harvard Business Review's annual survey of twenty emerging ideas considers why ordinary people, not "influentials," are the best word-of-mouth marketers, why leaders should embrace the word "hope", how the patriarchy is making a comeback, and other thought-provoking ideas.From the February 2007 issue of Harvard Business Review.
©2007 by the President and Fellows of Harvard College, All Rights Reserved; (P)2007 Audible Inc.
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Customer Reviews

Most Helpful

By Christopher on 06-15-07

great ideas

Most all of the ideas in this HBR article are great. They are extremely stimulating and I have already urged many others to listen or read this article. As a new product designer, breakthrough ideas in any area are important. This article speaks of new ideas within marketing and pshychology which have huge impact on product design. Understanding where our customer's desires are when the customer doesn't even know is the hardest part of our jobs. Some of the ideas in this article help in detailing out tools and concepts that will make products more profitable and better.

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