• Break from the Pack

  • How to Compete in a Copycat Economy
  • By: Oren Harari
  • Narrated by: Stow Lovejoy
  • Length: 12 hrs and 6 mins
  • Unabridged Audiobook
  • Release date: 07-31-15
  • Language: English
  • Publisher: Audible Studios
  • 4.5 out of 5 stars 4.7 (3 ratings)

Regular price: $21.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $21.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's copycat economy, companies must break from the pack. This book will show you how.
Oren Harari starts by touring "commodity hell" and identifying 10 common mistakes that keep companies trapped in the pack. Next, Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets (and when to leave them), how to create a "higher cause" that will mobilize stakeholders, and how to build a pipeline of cool, compelling products in any industry.
Harari reveals new ways to take customers far beyond mere satisfaction and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers and buy what really matters: talent, imagination, foresight, speed, rebelliousness, and inspiration.
Finally, Harari offers a candid 12-step program for transforming leadership behavior to lead the charge and leave competitors in the dust.
©2006 Oren Harari (P)2006 Audible, Inc.
Show More Show Less

Critic Reviews

"While [Harari] isn't alone in his major emphasis, that 'to break from the pack, you must dominate some significant area of the market', his primer offers many useful, concrete tools for doing it." (Publishers Weekly)
Show More Show Less

Customer Reviews

Most Helpful
4 out of 5 stars
By Deon Joubert on 12-16-17

Not old yet.

When I started the book I was disappointed to hear the "old" references to iPods and Microsoft (book was released in 2006). But I kept going and am very happy that I did. The book is still 100%relevant in 2017. It has many practical suggestions and a sensible flow to cultivate a mindset of setting oneself and one's organisation on the road to be extraordinary.

Read More Hide me
See all Reviews
© Copyright 1997 - 2018 Audible, Inc