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Publisher's Summary

Foreword by Morgan Spurlock
From the best-selling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
Picking up from where Vance Packard's best-selling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:

New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers "perfectly tailored" to our psychological profiles.
How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.
What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
And much more!

From the Hardcover edition.
©2011 Martin Lindstrom (P)2011 Random House Audio
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Critic Reviews

"I've only read two business books from cover to cover in the last five years: Buyology and Brandwashed. It is no coincidence that Martin Lindstrom is the author of both of those books. Brandwashed is smart, thought-provoking, and laugh out loud funny." (Steven Levitt, Professor of Economics at the University of Chicago and bestselling author of Freakonomics)
“If you buy products, you need to read this book. It's really that simple.” (Tom Rath, New York Times best-selling author of StrengthFinder 2.0 and How Full is Your Bucket)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Doug on 10-22-11

The Conspiracy Against Our Subconscious

Definitely buy the book. The author will even explain WHY you are reading through these recommendations right now and why it will make you more likely to buy his book. The author ignores the ancient plea to "PAY NO ATTENTION TO MAN BEHIND THE CURTAIN." If you are craving to hear the details of genius-level strategies aimed at YOU....then here it is on a silver platter.

Although the author will literally spellbind you with 10 hours of addictive, yes addictive, facts about you and me as consumers...I believe you'll be surprised by your own reaction to this expose. I found myself feeling fascinated and delighted when the marketers got it right, even when I understood the invasive efforts they employed.

On accident, I believe this book behaves more as a journey to the center of the HUMAN PSYCHE. You ARE being studied. You will make trillions of decisions during your lifetime...only now, with the awesome powers of the 21st Century at hand, geniuses have planted a flag at each cross-road. To buy, or not to buy....THAT is truly the question.

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6 of 6 people found this review helpful

5 out of 5 stars
By BkkBanker on 03-03-16

This is the One!

I've read/listened to numerous books on how psychology/neuroscience/triggers are used in marketing. I find the subject very interesting, but after so many books on the topic there was little new value for each additional book, and I started to get tired of books on the subject.

I bought Brandwashed and thought I would give it a shot and hoped to learn at least a little something. Man, was I wrong!

This book is a value bomb! By far the best I've come across on the subject. The author is in the game and very experienced. Throughout examples from research and his own real life experience he delivers knowledge and insights I haven't found elsewhere.

If you find this subject interesting, this is the Book with capital B.

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1 of 1 people found this review helpful

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