Regular price: $28.00
Buy Now with 1 Credit
Buy Now for $28.00
Definitely buy the book. The author will even explain WHY you are reading through these recommendations right now and why it will make you more likely to buy his book. The author ignores the ancient plea to "PAY NO ATTENTION TO MAN BEHIND THE CURTAIN." If you are craving to hear the details of genius-level strategies aimed at YOU....then here it is on a silver platter.
Although the author will literally spellbind you with 10 hours of addictive, yes addictive, facts about you and me as consumers...I believe you'll be surprised by your own reaction to this expose. I found myself feeling fascinated and delighted when the marketers got it right, even when I understood the invasive efforts they employed.
On accident, I believe this book behaves more as a journey to the center of the HUMAN PSYCHE. You ARE being studied. You will make trillions of decisions during your lifetime...only now, with the awesome powers of the 21st Century at hand, geniuses have planted a flag at each cross-road. To buy, or not to buy....THAT is truly the question.
6 of 6 people found this review helpful
I've read/listened to numerous books on how psychology/neuroscience/triggers are used in marketing. I find the subject very interesting, but after so many books on the topic there was little new value for each additional book, and I started to get tired of books on the subject.
I bought Brandwashed and thought I would give it a shot and hoped to learn at least a little something. Man, was I wrong!
This book is a value bomb! By far the best I've come across on the subject. The author is in the game and very experienced. Throughout examples from research and his own real life experience he delivers knowledge and insights I haven't found elsewhere.
If you find this subject interesting, this is the Book with capital B.
1 of 1 people found this review helpful