Regular price: $15.48
Buy Now with 1 Credit
Buy Now for $15.48
This is a collection of essays on brands and the practice of branding by more than a dozen experts with international business experience. The book was published in the early 2000's, and was ahead of its time then, with the concepts becoming more familiar as time moves ahead and branding becomes more important for all types of organizations. The heavy British accent of the narrator may be annoying at times, but the information is worth multiple listenings of this audio production.
This book is a mixture of chapters written by different experts in the field (though all narrated by the same person)
For the most part this is an interesting look at brands and branding, and a more positive look at the idea of big brands and the good they can or could do.
However I feel that most of the writers were glossing over the failings of big companies and brands (although one essay did address this). There was a lot of highly plausible reasoning about how big brands can do good and because their reputation is important they won't do bad (I'm oversimplifying here) but there are many instances recently and still happening where in fact companies/brands do act in ways that are not socially responsible or without harm. It would have been more interesting to have those issues acknowledged and looked at properly as well as the benefits and to see how these things can be avoided etc.
I did find the narrator a little dry and the volume strangely lower than normal, but I would listen again to most of it.