• Branding in the Digital Age (Harvard Business Review)

  • By: David C. Edelman
  • Narrated by: Todd Mundt
  • Length: 23 mins
  • Article
  • Release date: 03-03-15
  • Language: English
  • Publisher: Harvard Business School
  • 4.5 out of 5 stars 4.5 (2 ratings)

Regular price: $1.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $1.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Add to Library for $0.00

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.This article was first published in the December 2010 issue of Harvard Business Review.
Want more Harvard Business Review?
Subscribe for one month or 12 months.
Get the latest issue.
Check out the complete archive.
©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.
Show More Show Less

Customer Reviews

Most Helpful
4 out of 5 stars
By mmichal on 06-27-17

new view to marketing

This review is really different view to marketing. New approach is to focus on internet community and get best reviews to make your product viral and to achieve best recommendation score.

Read More Hide me
See all Reviews

Customer Reviews

Most Helpful
4 out of 5 stars
By Fernando Rose on 10-21-17

A Great listen in 30 minutes

although the article was exceptionally well read it was difficult to grasp some concepts as someone new to this area of business.

I will listen to it again

Read More Hide me
5 out of 5 stars
By enmac on 03-13-17

a must read for digital marketers

Valuable insights
Just the right length to hold attention and mean that I immediately replayed to ensure I missed nothing

Read More Hide me
See all Reviews