Branding in the Digital Age (Harvard Business Review)

  • by David C. Edelman
  • Narrated by Todd Mundt
  • 0 hrs and 23 mins
  • Unabridged Audiobook

Publisher's Summary

David C. Edelman, a co-leader of McKinsey & Company's Global Digital Marketing Strategy practice, reports on how driving online advocacy may be the most effective way to strengthen your brand.This article was first published in the December 2010 issue of Harvard Business Review.


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Customer Reviews

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new view to marketing

This review is really different view to marketing. New approach is to focus on internet community and get best reviews to make your product viral and to achieve best recommendation score.
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- mmichal

Book Details

  • Release Date: 03-03-2015
  • Publisher: Harvard Business School