Regular price: $34.97

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $34.97

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

If you have a business, you have a brand, and it could be your most valuable asset. An effective brand can increase profits, grow revenue, and even improve employee morale. In this audio course, two branding experts show you how to find your brand's values and personality, promote them, and then profit from it. Whether you have an established business or are creating a new one, this course is for you. Own this audio course now if you:

Want to establish a new brand
Want to refresh a company's image
Want to build value through branding
© and (P) Trump University
Show More Show Less

Customer Reviews

Most Helpful

By Christopher W Chrebet on 10-31-06

great for branding

Very good advice put forth in a simple and clear manner. I have more faith in Donald Trump programs because of the quality of this one. Tells you the most important things to support a brand.

Read More Hide me

7 of 7 people found this review helpful


By Esa on 04-11-09

I didn't like it at all

If I wanted to listen two guys chatting, I'd gone to metro or cafe. In my opinion, this audiobook smeared Trump University's name.

Read More Hide me

2 of 2 people found this review helpful

See all Reviews

Customer Reviews

Most Helpful

By Simon on 09-01-10

Fantastic!!! Simple and Educational

This is great stuff! Perfect timing for me also as I was undergoing a project at work regarding our brand in the market place. This is a fantastic introduction into the intricacies of branding and brand marketing. Very informative and educational with some brilliant info on existing brands and how they market themselves.

Read More Hide me

3 of 3 people found this review helpful

See all Reviews
© Copyright 1997 - 2018 Audible, Inc