Branding Basics for Small Business, 2nd Edition

  • by Maria Ross
  • Narrated by Maria Ross
  • 4 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them?
The secret is starting with a strong brand strategy, which goes far beyond a logo. Brand is your core promise, personality, and reason for being. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can:

Generate buzz and loyalty with the right customers, clients, or donors
Make smarter, more cost-effective marketing decisions
Stand out from the crowd and grow your business


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Customer Reviews

Most Helpful

Totally relevant.

This book was exactly what I needed to read to find a direction in marketing my two small businesses. Oftentimes knowing what to say and being able to craft how to become a daunting task for business owners who are getting their feet wet. Branding Basics serves as a knowledge friend in keeping a checklist for you and holding you accountable to the things that you need to get done for marketing purposes. Tips in the book help me by making me aware of the relevant questions I needed to ask myself about my business. The case studies were extremely helpful in seeing successful companies do the same. So few times am I truly happy with purchases I make in business related books, but this is a gem! The content, production, and narration make is a must have.
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Start Here!

This book does a great job at covering the basics of branding.

I would recommend this to anyone with limited knowledge of the subject looking for a good starting point.

This audiobook gives great examples from real business that are helpful.
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- Mike

Book Details

  • Release Date: 04-24-2017
  • Publisher: Spoken Word Inc