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This book was exactly what I needed to read to find a direction in marketing my two small businesses. Oftentimes knowing what to say and being able to craft how to become a daunting task for business owners who are getting their feet wet. Branding Basics serves as a knowledge friend in keeping a checklist for you and holding you accountable to the things that you need to get done for marketing purposes. Tips in the book help me by making me aware of the relevant questions I needed to ask myself about my business. The case studies were extremely helpful in seeing successful companies do the same. So few times am I truly happy with purchases I make in business related books, but this is a gem! The content, production, and narration make is a must have.
4 of 4 people found this review helpful
This is a wonderful, educational listen. She covers topics with just enough depth and provides case studies throughout. Highly recommended.
2 of 2 people found this review helpful
Informative, to the point, with lots of real-life examples and a dose of humour. Perfect for a small business owner or anyone who is interested in branding. Worth your time and money. Don't hesitate.