Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut, and Best Buy are featured.
Provides a clear review of social media as well as the rapid changes in the development and use of mobility
Demonstrates why retailers cannot "wait and see", and must move rapidly
Shows how each company's social media and mobility initiatives are based on the individual personality of the company
Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Don't do it....there's better
I couldn't concentrate, the narrator lost me every few minutes. It was a mix of the slow story and the narration.
I didn't find any of the information to be different from what must of us already know.
Seriously out of data
While the audio edition may be recent this is an old book with old data and mostly a waste of time..Example, no mention of Goggle+ or Pinterest.
Perhaps, if it is recent.
Yes, some of the info is "timeless" but that doesn't make up for all the outdated info.