• Brand vs Wild

  • Building Resilient Brands for Harsh Business Environments
  • By: Jonathan David Lewis
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 4 mins
  • Unabridged
  • Release date: 05-11-17
  • Language: English
  • Publisher: Bibliomotion, Inc.
  • 4 out of 5 stars 4.0 (2 ratings)

Regular price: $19.59

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Publisher's Summary

Today's business leaders operate in an increasingly harsh environment. Uncertainty in the economy causes paralysis. Quarterly goals drive short-term and shortsighted decisions. Workforce mobility kills loyalty. Iconic products decline as fast as start-ups create new categories. And the pressure to do more with less, combined with the multiplicity of available marketing tools and technology, can be overwhelming.
Now more than ever, brands and the people who lead them need clarity and guidance. The good news is that people have found ways to thrive in harsh environments for millennia. Author Jonathan David Lewis, combining the lessons of group survival dynamics with more than a decade of proprietary research into the factors that cause companies to lose their way, shows leaders how to thrive in unforgiving business environments by learning to:

Focus on navigating risk instead of trying to measure or reduce it
Cultivate your brand's will to live by staying positive and asking the most important question: Are you worth it?
Read the brand signs by observing the market, keeping an eye on performance measures, engaging your team, and listening to your gut
Develop a concept of "mission" to ensure internal alignment and reduce friction
Act with urgency rather than waiting for the right circumstance

Brand vs. Wild helps listeners understand the wilderness in which they find their companies and identify the specific steps they must take to thrive in the brand wilderness. There is hope in a harsh business world. And Brand vs. Wild is it.
©2017 Jonathan David Lewis (P)2016 Gildan Media, LLC
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Customer Reviews

Most Helpful
4 out of 5 stars
By Pro Photog on 11-18-17

Cannot Remember Anything About

I listened to this book about a month ago and really don't remember anything about it except wishing it would end so I could listen to something else. I think I read Jonah Berger's Contagious right after and that book is fantastic. Or I read Trust Me I'm Lying by Ryan Holiday, which is fantastic in a whole other way. It's underhanded, but really insightful.

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