Brand to Sell

  • by Vince Ferraro
  • Narrated by Todd Papes
  • 7 hrs and 57 mins
  • Unabridged Audiobook

Publisher's Summary

Vince Ferraro has over 25 years of experience as an executive at HP and Kodak, and mentors a variety of startups and small businesses in both B2B and consumer industries.
Discover the blueprint to successful lead generation and sustainable sales with my never-before-revealed, proprietary Brand to Sell(TM) branding system.
Designed to keep you three steps ahead of your competitors and customers, you'll learn the step-by-step directions on how to implement the four phases of my SuperS.T.A.R.(TM) branding process.
Discover how business and marketing strategies fit together to enhance your lead generation, sales potential networking opportunities - all inherent characteristics of great brands.
Learn to build brand retention and loyalty. Build authority, trust, and credibility in your brand, and become a leader in your industry. Uncover the differences between USP, value proposition, and positioning, and why your brand needs all three to succeed. Learn how your brand's identity and equity must reinforce the customer's experience.
From learning how other companies have built successful brands with comprehensive case studies to understanding why jumping to a brand's visual identity and logo is not at conclusive branding strategy, you'll be blown away at how much you didn't realize about brand marketing.


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Customer Reviews

Most Helpful

The print edition maybe better

There are many silent breaks between the sentences and paragraphs the really bather the listener. I am sure that at least one hour is wasted on the silent breaks.
Read full review

- Sami Malallah

Book Details

  • Release Date: 01-14-2017
  • Publisher: Vince Ferraro