In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.More
"Practical, psychologically astute, and clearly written, this book has much to offer businessfolk of all stripes." (Publishers Weekly)
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Good, not great
- Klaus-M Schremser