• Brand Warfare

  • 10 Rules for Building the Killer Brand
  • By: David D'Alessandro
  • Narrated by: Grover Gardner
  • Length: 4 hrs and 14 mins
  • Unabridged Audiobook
  • Release date: 02-22-06
  • Language: English
  • Publisher: McGraw-Hill Education
  • 3.5 out of 5 stars 3.6 (27 ratings)

Regular price: $19.60

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Publisher's Summary

In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.
©2001 David F. D'Alessandro (P)2003 AMI
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Critic Reviews

"Practical, psychologically astute, and clearly written, this book has much to offer businessfolk of all stripes." (Publishers Weekly)
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Customer Reviews

Most Helpful
1 out of 5 stars
By Charles on 01-31-08

Horrible

In retrospect, I regret getting this book. The material put forward is less then significant and ill communicated. Time is scarce, most peoples time would be better spent investing in something else. I would recommend important books such as The Long Tail or Made to Stick as far superior alternatives.

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2 of 2 people found this review helpful

3 out of 5 stars
By Klaus-M Schremser on 09-08-09

Good, not great

some interesting inputs on brand building, but nothing exeptional

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