Regular price: $24.95

Free with 30-day trial
Membership details Membership details
  • A 30-day trial plus your first audiobook, free
  • 1 credit/month after trial – good for any book, any price
  • Easy exchanges – swap any book you don’t love
  • Keep your audiobooks, even if you cancel
  • After your trial, Audible is just $14.95/month
Select or Add a new payment method

Buy Now with 1 Credit

By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Buy Now for $24.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Editorial Reviews

The very idea of branding, says author Debbie Millman, "demands disagreement". From the literal "branding" of cattle in Ancient Egypt on through the modern day bottled water craze, voice actress Nicole Valencia creates a brand of her own in this playful, insightful, and occasionally humorous performance. On one hand, brands may seem oppressive, corporative and bland: an omnipresent cultural force that robs people of their individuality. At the same time, brands can provide an outlet for new ideas and artistic expression, and in doing so play an integral role in how people forge their identities. Love them or hate them, brands infiltrate even the most mundane aspects of life. Millman's thorough exposé offers over 20 interviews with leading voices in design and marketing.
Show More Show Less

Publisher's Summary

Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.
We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
©2011 Debbie Millman (P)2013 Audible, Inc.
Show More Show Less

Customer Reviews

Most Helpful

By Joe Oviedo on 02-07-15

Great book, I couldnt connect with the narrator

The people, the background, all the participants in the book are great, they come from different disciplines and really paint a relevant picture of the subject. But the narration, they audiobook is no good, i am sad i lost a credit with this, i am thinking on buying the book instead.

Read More Hide me

3 of 4 people found this review helpful


By Amazon Customer on 04-23-17

Great overview of ideas about branding

This book is chock full of pearls about design thinking, branding and marketing. It's like an introductory mini course that really gets you thinking about how these ideas are part of everyday life. I wish the performance had included the voices of the actual people - the audio narrator tried to use different prosody but it was clearly a challenge. I laid her effort. Anyway this book was very worthwhile.

Read More Hide me
See all Reviews

Customer Reviews

Most Helpful

By Eamonn O'Loughlin on 05-29-16

So poorly executed

This is so poorly executed as both a book and audio performance that I have cancelled my audible subscription.

There are multiple superfluous passages that serve no purpose or carry no meaningful content except to inflate the interviewees ego. The recording of a two sided interview is wooden, difficult to follow and performed by the same untrained voice actress.

extremely lazy and shoddy production. To me this is a real disappointment as the premise of book was enticing.

Read More Hide me
See all Reviews