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Where does Brand Real rank among all the audiobooks you’ve listened to so far?
Top 10% of business related audiobooks
What did you like best about this story?
The abundant examples that showed the importance of each topic.
Any additional comments?
I am completely committed to building a world-class business and constantly refining my approaches to improve my business. With no prior reviews or knowledge of the author, I took a chance on Brand Real and was pleasantly surprised. First, Laurence Vincent appropriately describes the gravity of the commonly superfluous-seeming topic of business reputation through a plethora of admirable personal experiences examples. Second, he masterfully outlines an overview of strategies to properly create and/or manage a successful brand. Last, Laurence Vincent sets expectations one should have for the enduring work required to whole-heartedly take on such as task.
Although I immediately started making some changes in my business and near future plans after listening to the book, my positive feedback is the book could have transition better to a next step to implement all of the information. The full implementation of the book’s key points is overwhelming and will require multiple disciplined reviews of the information. Overall, I am glad I took the time to listen to the book and better understand this important aspect of every business. I strongly recommend the book for anyone who is serious about building or maintaining a first-rate business.
2 of 2 people found this review helpful
An excellent book. Highly recommend. This is a book I know I'll listen to several times.
This is a long listen! For this reason alone, the book needs a good narrator... someone easy on the ear. This audiobook has an excellent narrator, who brings the material to life and encourages you to want to continue to listen. It is a very interesting book, covering all kinds of aspects of branding. I found it valuable for my work, as well as for more understanding of what contributes to some brands having greater impact on the buying public than others. Whilst this may be of particular interest to those in the marketing field, it is worth a listen for anyone working in business, as you will gain insights that may well help you improve commercial success.