*Amazon #1 Bestseller in Public Relations and #5 in Small Business*
Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
Learn how to build a unique selling proposition for your product.
Learn the best methods for how to sell a product to customers, no matter what you offer.
Overcome the sales learning curve, and sell products in both physical and online marketplaces.
"Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." (Pete Sisco, ResilientPersonalFreedom.me)
"I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." (Eric Z, Zbooks.co)
"Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life." (Andrew Henderson, Nomad Capitalist)
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Not my thing
- Maddie Revo "We're all mad here."
Great for the novice and expert alike.
Definitely. It has great information for the novice and expert alike.
An easy to read Good to Great and a true life 4 hour work week.
It is relatable and based on his experiences. Its like he is living the 4 hour work week and teaching a course on marketing all at the same time.
I enjoyed the case studies
I would highly recommend this book. Gregory was able to compile years worth of marketing advice into an easy to read down to earth book. He goes over many concepts that are need to know for the novice and good to review for an expert marketer. He covers specifics on brand identity as well as more general marketing concepts and strategies. The case studies from former students at the end of the book are extremely helpful. I would definitely recommend this book. It was also read by the author which isn't always the best. But in this case....Well done. 5 stars.
- Ben Shatto