*Amazon #1 Bestseller in Public Relations and #5 in Small Business*
Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
Learn how to build a unique selling proposition for your product.
Learn the best methods for how to sell a product to customers, no matter what you offer.
Overcome the sales learning curve, and sell products in both physical and online marketplaces.
"Most companies offer a product or service that could be obtained elsewhere, and the reason a prospect will choose you often comes down to how you tell your story. Read Gregory Diehl's Brand Identity Breakthrough and you will have a more compelling and successful story." (Pete Sisco, ResilientPersonalFreedom.me)
"I consider this book MANDATORY reading for all creators, regardless of what phase you may be in. And especially for the Tim Ferris 4HWW crowd, like myself, this book is a wake-up call, as well as a hyper-important tool in your toolbox." (Eric Z, Zbooks.co)
"Brand Identity Breakthrough shares relatable stories about how to choose your customers while your competitors' leave that important decision to their clients. You can choose better clients and more control of your life." (Andrew Henderson, Nomad Capitalist)
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Not my thing
- Maddie Revo "We're all mad here."
Well written and great information for a new entre
FULL DISCLOSURE: My copy of this book was provided by the author for my review.
I must start off by saying I rarely if ever give five star reviews because I read so many books. Which is also unfair when an author sends me their book to read and review, hoping for a five star review. The four star review here is excellent in my opinion five stars is "shut the front door" everybody must read this book!
If this is your first book and glimpse into brand marketing, this book will give you so much to work on and so many great ideas! There was nothing in here that was earth shattering and brand-new for me but great material nonetheless. I had to labor hard to get through a few places in the book because I've heard some of it so many times before but glad I did and made it to the last section with his case study examples. I wish they would have been earlier or interspersed throughout the book as they were the major attention getters for me.
The author is super qualified to write this book but I didn't get that sense early on in the writings. After hearing the stories the credibility boost was substantial in my view, and that is part of what needed to be shared earlier.
If you are you just getting started in business or heading out on your own, you really will learn from the lessons and great materials contained in this book. I'm not afraid of leaving reviews that aren't glowing and if I think the material is "poppycock" but this book was honestly valuable and worth the time invested many times over! Just get started now, you are only one click away...
- C. Spencer Reynolds "If there is ever a time I don't have at least 5 books in process on my iPhone or kindle app something must be wrong..."