Brand Identity Breakthrough
- How to Craft Your Company's Unique Story to Make Your Products Irresistible
- Narrated by: Gregory V. Diehl
- Length: 6 hrs and 10 mins
- Unabridged Audiobook
- Release date: 05-04-16
- Language: English
- Publisher: Gregory Diehl
Regular price: $19.95
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Does your business have a story to tell? *It should!*
After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.
Whether you lead a growing company, or are just starting a business, Brand Identity Breakthrough will give you a smarter way to think about new product development and business model generation. With undeniable, well-organized logic, it will show you how anyone can sell more, and at higher prices, so long as they give customers exactly what they want.
Learn how to build a unique selling proposition for your product.
Learn the best methods for how to sell a product to customers, no matter what you offer.
Overcome the sales learning curve, and sell products in both physical and online marketplaces.
Customer ReviewsMost Helpful
By Nekota on 05-16-16
Not my thing
I received a complimentary copy of this book in exchange for an honest review.
As for the content of the book, I would say it is good for someone looking to improve or renew their business through purpose driven marketing and brand identity. I am not an entrepreneur, but I am familiar with and help several of them and I feel that they could certainly gain a lot from Thai book.
That said, the narration is dull. The narrator actually sounds like an automated voice from an older Mac computer in places. I had to check to make sure the narrator was listed as an actual human on several occasions.
I would recommend this book to budding entrepreneurs or small business owners who want a fresh look at their business, but I'd absolutely recommend getting it in print instead of audio.
7 of 8 people found this review helpful
By C. Spencer Reynolds on 06-16-16
Well written and great information for a new entre
If you could sum up Brand Identity Breakthrough in three words, what would they be?
FULL DISCLOSURE: My copy of this book was provided by the author for my review.
I must start off by saying I rarely if ever give five star reviews because I read so many books. Which is also unfair when an author sends me their book to read and review, hoping for a five star review. The four star review here is excellent in my opinion five stars is "shut the front door" everybody must read this book!
If this is your first book and glimpse into brand marketing, this book will give you so much to work on and so many great ideas! There was nothing in here that was earth shattering and brand-new for me but great material nonetheless. I had to labor hard to get through a few places in the book because I've heard some of it so many times before but glad I did and made it to the last section with his case study examples. I wish they would have been earlier or interspersed throughout the book as they were the major attention getters for me.
The author is super qualified to write this book but I didn't get that sense early on in the writings. After hearing the stories the credibility boost was substantial in my view, and that is part of what needed to be shared earlier.
If you are you just getting started in business or heading out on your own, you really will learn from the lessons and great materials contained in this book. I'm not afraid of leaving reviews that aren't glowing and if I think the material is "poppycock" but this book was honestly valuable and worth the time invested many times over! Just get started now, you are only one click away...
2 of 2 people found this review helpful
Customer ReviewsMost Helpful
By Jamie on 08-13-16
Really drags the points out that could have been covered in a podcast
I gave this book a good chance but it was so dull and very few actionable tasks to create your own brand story. If you are someone who has no clue about brand identity and story then this is a good start but I have been listening to start up/marketing podcasts for the last year and there was nothing new this book added, just looong drawn out stories that felt irrelevant