Ditch traditional corporate branding to create a powerful, recognizable brand.
Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. This is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Includes:
The Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider
The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters - because it creates a stronger bond with those who love you
Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
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Branding that Makes Sense (and cents)!!!
One of the best! It spoke to me in areas I needed to hear.
There are so many take-aways from the book for me. I think in the beginning John laid it out very well: Branding is marketing with people not against them; it's not about market share it's about mindshare; Your brand is not a campaign but a commitment. The rest of the book shows how to make those outcomes a reality.
No? Just an excellent book and I will preach John's message to friends and colleagues.
Thank you, John Morgan!