Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

  • by Robbin Phillips, Greg Cordell, Geno Church, Spike Jones
  • Narrated by Paul Strikwerda
  • 4 hrs and 53 mins
  • Unabridged Audiobook

Publisher's Summary

Develop and harness a powerful, sustainable word-of-mouth movement.
How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movement.
Describes 10 lessons to master and create a powerful, sustainable movement.
The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.

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Customer Reviews

Most Helpful

Top notch advice

Great examples, easily understood, great variety. Love the stories behind the brands and their movements.
Will definitely put these ideas to use.
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- Jennifer L. Cook "Bar10jen"

Great concepts

Would you recommend this audiobook to a friend? If so, why?

Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters. The examples were pretty good even if you don't live in America or work with big campaigns


What was one of the most memorable moments of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements?

none stood out so much beyond any others


What does Paul Strikwerda bring to the story that you wouldn’t experience if you just read the book?

Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful


Was there a moment in the book that particularly moved you?

a few did


Any additional comments?

good for anyone with even a little of the social-entrepreneur bent

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- Finola Jennings Clark

Book Details

  • Release Date: 12-24-2011
  • Publisher: John Wiley & Sons, Inc.