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How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical-instruments market? By understanding the "Brains on Fire" model of tapping movements and stepping away from the old-school marketing "campaign" mentality.
Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement.
Develop and harness a powerful, sustainable, word-of-mouth movement.
Describes 10 lessons to master and create a powerful, sustainable movement.
The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs.
Customer ReviewsMost Helpful
By Finola Jennings Clark on 12-10-14
Would you recommend this audiobook to a friend? If so, why?
Yes, the concept presented is, I think, a good one for anyone looking to go beyond just selling and reach a place where you have committed supporters. The examples were pretty good even if you don't live in America or work with big campaigns
What was one of the most memorable moments of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements?
none stood out so much beyond any others
What does Paul Strikwerda bring to the story that you wouldn’t experience if you just read the book?
Liked listening to his voice - it felt like he was talking about his own business - very real, engaging and powerful
Was there a moment in the book that particularly moved you?
a few did
Any additional comments?
good for anyone with even a little of the social-entrepreneur bent
1 of 1 people found this review helpful