• Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

  • By: Roger Dooley
  • Narrated by: Mark Ashby
  • Length: 7 hrs and 14 mins
  • Unabridged
  • Release date: 07-31-12
  • Language: English
  • Publisher: Audible Studios
  • 4.4 (305 ratings)

Regular price: $19.95

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Publisher's Summary

Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.


Discover ways for brands and products to form emotional bonds with customers
Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.
©2012 Roger Dooley (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful

By J. Braaten on 08-20-12

The Best Practical Guide to Neuromarketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

As someone who has read a lot of books on neuroscience, behavioral economics and how our minds affect our behaviors, I thoroughly enjoyed Brainfluence for its ability to bring the best of the entire industry to a book of 100 tips.

By no means will one learn all about neuromarketing by reading Brainfluence, but you'll certainly receive a great primer, be exposed to some of the most fascinating studies in the industry, and be presented with dozens of additional authors, studies and books for future reference.

As a marketer, I've been using Brainfluence as a cook book full of ideas for our A/B testing program. Great book - highly recommended.

Who was your favorite character and why?

N/A - this is a business book

Which character – as performed by Mark Ashby – was your favorite?

N/A - this is a business book

Was there a moment in the book that particularly moved you?

Each of the 100 chapters provided an actionable insight.

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9 of 9 people found this review helpful


By Amazon Customer on 11-30-12

Great book, learn the 'why' behind marketing

Would you listen to Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing again? Why?

Yes, there is lots of value and it's presented in nice chunks to listen to again and again.

What did you like best about this story?

Very easy listen, short presentations on marketing tips we've heard before but presented in a way that makes them easy to learn and remember.

Any additional comments?

Download the table of contents by downloading the Kindle sample. 100 tips is a lot, and you can see what you've heard.

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7 of 7 people found this review helpful

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Customer Reviews

Most Helpful

By kaisbadran on 02-17-15

wide coverage

Great content. well structured. I think a must read for Web developers and designers, marketing specialist. curious readers. and people who like to understand how a lot of marketing works on them.

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1 of 1 people found this review helpful


By Amazon Customer on 04-09-13

a perfect introduction to neuromarketing

Dooley takes what can be a dense and complicated subject - the psychology of buying - and transforms it into bite-sized chunks which can be put into place by most businesses almost immediately. 100 "chapters" means it's easy to dip in and out of, and can easily be listened to alongside more "meatier" books. If you want more detail, try The Buying Brain by Pradeep, but this is great for any business wanting to think outside the box, and apply proven techniques that can increase their sales.

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1 of 1 people found this review helpful

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