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Publisher's Summary

Do you really want to invest time and money in marketing efforts that will drain your energy and your budget?
Have you tried to do branding with no tangible success?
If you already have a brand, if you have ideas in mind, or if you don't have any idea about brands at all, this book is for you. It is a simple window to the vast world of brands, branding, and brain-ding.
Everybody wants to build a sustainable business. In order to do so, you need to brand it and look to connect with your target audience through branding. And once that emotional connection is there, you should nurture it and keep it actual.
This book is not only a theoretical study of branding but also a collection of experiences the author offers as a practical and introductory guide to survive in a market that is getting more and more competitive. In this short listen, he narrates everything from his story to the most recent and successful formulas of this unceasing activity, searching for ways to go beyond the technical definition of branding and what it includes to get to a new level - brain-ding. On this level the magic happens. It's where multidimensional emotional relationships are built between the brand and the world.
Why is brain-ding better than branding?
It's all about offering a practical overview and showing real-life examples to make it easier to relate to and help you in the creation of the marketing plan of your business and positioning of your brand.
©2015 Francisco J. Serrano (P)2016 Francisco J. Serrano
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