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If you know anything about Marketing or websites you will find this very boring.. If you're an absolute beginner then I guess you'll learn some lingo, but don't expect to go very deep in the knowledge of each tactic or strategy.
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The book has specific points to follow up under a bunch of different important categories. Some of which we knew and some of which was new. We are implementing a good amount of the suggestions now and excited to see the results. Recommend this book in particular if you are just about to start a web shop. Important clues to have with you from the beginning.