Book authorship - for personal promotion, to create powerful "lead generation magnets" for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take!
Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet!
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- Dale Roberts
Must read, brilliant marketing strategy that really works!
- Paul Newton