Book Yourself Solid, 2nd Edition

  • by Michael Port
  • Narrated by Michael Port
  • 10 hrs and 21 mins
  • Unabridged Audiobook

Publisher's Summary

According to the Small Business Administration, 90% of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditional marketing and sales. The result is a frustrated, isolated, and overwhelmed business owner who does not know there is an entirely different, highly successful approach to marketing and sales available—and it's laid out in Book Yourself Solid.
Book Yourself Solid is based on Michael Port's proven system for getting more clients. And it works. In fact, 93% of business owners who have used the system have experienced a 34% increase in their total number of clients and a 42% increase in sales in the first year alone.
Original, wildly inspiring, personal, and provocative, Book Yourself Solid is an easy-to-follow road map for starting and growing your service business based on seven core self-promotion strategies. You'll not only learn how to develop a strong marketing plan and brand identity, but you'll also learn why self-promotion is absolutely critical to your success—and how to do it with passion and purpose. Even if you hate the idea of marketing and selling yourself, this practical, inspirational guide will lift you up and give you the confidence you need to comfortably and authentically market yourself and your services, tap into an endless supply of quality referrals, and watch your business grow. If you're a seasoned professional, you'll find the fresh ideas and tactics you need to keep bringing in new business for years to come. If you're a novice service professional looking for a complete business building system, you'll have the keys to unlock long-lasting business prosperity, security, and abundance for yourself and your family.
Once you make a name for yourself using the seven core strategies for self-promotion, you'll be able to run a profitable, meaningful, and absolutely booked-solid business overflowing with as many clients as your heart desires.

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What the Critics Say

"Do your homework! This is not a conceptual, theoretical look at how to succeed as a service professional. Instead, it's just what you need if you're stuck and you'd rather invest in your future (by doing the right kind of work) than complain about it later." (Seth Godin, author of All Marketers Are Liars and Permission Marketing)

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Customer Reviews

Most Helpful

Not Entirely What I was Expecting

First off, I loved the narration and writing style. Michael Port has some charisma, so it's not too surprising he was able to be successful in the service industry.

I enjoyed the book, but there were a few parts I would've totally skipped over if I'd had a hardcopy. I remember thinking what is this guy talking about?! That's me though, maybe those will be the parts you need to hear.

I listened to the book about 3 weeks ago, so as I sit here writing the review I'm trying to remember what stood out to me.

The main thing that comes to mind is the necessity for service industry people to also create products. The point Port brought up is that there are only so many hours in a day that you can actually physically be in front of clients and that will eventually limit your earnings.

With a product and a website, you can theoretically "make money while you sleep." IDK if he used that expression, but you hear that phrase thrown around a lot when people start talking about product creation.

I think part of the idea was that even if you don't sell much of your product, having written a book on the subject of your service is going to give you authority in the market. For example, if you are a personal trainer who works with seniors and write a book, "Staying Fit Over 50," and market yourself as the author, even if you only sell two books potential clients will think you obviously know what you're talking about if you're writing books on the subject.

You might take away different things than me, but I'd be willing to bet the $15 you spend on this book is going to be a good investment.
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- will

Selling Without Selling, Made Simple

Would you consider the audio edition of Book Yourself Solid, 2nd Edition to be better than the print version?

I found the audio version to the perfect way to turn my car into a university on wheels.


What other book might you compare Book Yourself Solid, 2nd Edition to and why?

I have done courses that cover the topics in this book, but they seem to jump too quickly into marketing instead of doing the ground work first.


Which scene was your favorite?

Developing your foundation was the most valuable part of the audiobook to me. Recognising who I am and what I have to offer, sets up any business person perfectly from the get-go.


Was this a book you wanted to listen to all in one sitting?

I couldn't wait to get back into my car to drive to work, just to listen in to Michael again.


Any additional comments?

This is my favorite book on self development so far. Awesome.

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- Brett

Book Details

  • Release Date: 05-12-2011
  • Publisher: Gildan Media, LLC