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Publisher's Summary

Should you spend 14 hours reading or listening to the whole book? Did you already go through it, and did you forget the key ideas? Executive Reads to the rescue!
In Crossing the Chasm, Geoffrey A. Moore popularized the technology adoption life cycle, known elsewhere as the product adoption curve or innovation adoption curve. Contained in this useful model are terms you've heard but may not truly understand: innovators, early adopters, early majority, late majority, and laggards. Between the early market segments (innovators and early adopters) and the mainstream market segments (early and late majorities) lies the chasm. Crossing the Chasm explains the perils of navigating the technology adoption life cycle and introducing a new high-tech product. It's as useful today as it was when it was originally written.
Whether you seek to save time in understanding this seminal work, want to see if you should get the full-length book, or want to refresh your memory of what it said, Executive Reads provides you with a clear and concise summary.
©2015 Executive Reads & Kronos Books (P)2015 Vocal Pro Voice Talent
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Customer Reviews

Most Helpful
5 out of 5 stars
By spyglass on 05-25-16

This is the best thing i've gotten off of amazon

Would you recommend this audiobook to a friend? If so, why?

I not only recommend this audiobook, immediately after listening to it i sent it to 3 collegues in our company to have them listen immediately.

This audiobook gave me everything i would want to know from 'Crossing the Chasm' in a quick to digest (but DENSE) 45 mins. it requires some replaying of parts, but it was great and helped me identify exactly what things i need to do next within my organization.

Which scene was your favorite?

its an excellent summary of the key points of the larger book, and it is extremely digestible and actionable in it being only 45 mins to experience all of the content.

Did you have an extreme reaction to this book? Did it make you laugh or cry?

love it. the content accurately described where my company was at in the chasm as well as where our main competitor is at. super helpful!

Any additional comments?

Executive reads please make MORE OF THESE!!!

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2 of 2 people found this review helpful

5 out of 5 stars
By Monique on 05-06-17

Chasm innovation

Love it. Like a light on in a dark room. Succinct narrative. Good returns on investment.

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