• Blue Ocean Strategy

  • How to Create Uncontested Market Space and Make Competition Irrelevant
  • By: W. Chan Kim, Renee Mauborgne
  • Narrated by: Grover Gardner
  • Length: 6 hrs and 32 mins
  • Unabridged Audiobook
  • Release date: 07-28-06
  • Language: English
  • Publisher: Gildan Media, LLC
  • 4 out of 5 stars 4.1 (2,344 ratings)

Regular price: $20.99

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Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:


Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy
©2005 W. Chan Kim and Renee Mauborgne, published by arrangement with Harvard Business School Press (P)2006 Gildan Media Corp
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Critic Reviews

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Matt on 06-07-13

Essential Reading

This is an excellent book for getting a fresh, 50K ft view of business strategy. Yes it is a bit dry - but the material is rock solid and should be required reading for anyone in business today to help create a broader view of your customers and your markets.

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15 of 15 people found this review helpful

1 out of 5 stars
By Robert Donoghue on 08-29-06

Get the actual book

This is a great book, and I don't want my 1 star rating to be considered a reflection on the quality of the content. The problem is that it is not a great audio book. In addition to the original book being very diagram-driven (which never translates well) the reader is, frankly, terrible. His cadence is odd, skipping pauses where they would make sense and addign them seemingly at random. Combined wiht his pronounciation, I ended up double checking to see if it was an actual human being rather than a sophisticated piece of software.

In short: pick up the book. The audiobook will only disappoint.

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95 of 100 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Mumtaz on 04-05-17

Interesting book but is it a complete book ?

It was interesting, but I thought that the book is meant to have 9 chapters. This audiobook only has 6.

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2 of 2 people found this review helpful

1 out of 5 stars
By Kofi on 08-28-17

No PDF?

What reaction did this book spark in you? Anger, sadness, disappointment?

This book is good, yeah it's good but honestly no pdf on audible?

Any additional comments?

Book was expensive. At least add a pdf containing the diagrams and tables or anything the reader couldn't read.

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1 of 1 people found this review helpful

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Customer Reviews

Most Helpful
1 out of 5 stars
By Andrew A Bowden on 04-01-17

Too cliche just another take on same themes

Sounded interesting but disappointed. Found they madw too many unsubstantiatwd claims. In the end continued listening just so get ir over

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1 of 1 people found this review helpful

4 out of 5 stars
By majo on 04-13-16

great book!

the only problem is that the titles of the chapter are not sincronised with the reading

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0 of 1 people found this review helpful

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