Blue Ocean Strategy

  • by W. Chan Kim, Renee Mauborgne
  • Narrated by Grover Gardner
  • 6 hrs and 32 mins
  • Unabridged Audiobook

Publisher's Summary

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:

Reconstruct market boundaries
Focus on the big picture
Reach beyond existing demand
Get the strategic sequence right
Overcome organizational hurdles
Build execution into strategy


What the Critics Say

"Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters." (Publishers Weekly)


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Customer Reviews

Most Helpful

Get the actual book

This is a great book, and I don't want my 1 star rating to be considered a reflection on the quality of the content. The problem is that it is not a great audio book. In addition to the original book being very diagram-driven (which never translates well) the reader is, frankly, terrible. His cadence is odd, skipping pauses where they would make sense and addign them seemingly at random. Combined wiht his pronounciation, I ended up double checking to see if it was an actual human being rather than a sophisticated piece of software.

In short: pick up the book. The audiobook will only disappoint.
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- Robert Donoghue

Narrator needs a different ocean

The print book, Blue Ocean Strategy is intriguing, but highly data-driven, which is very hard to translate into narrative. It is understandable that a narrator might have some difficulty translating this into audio.

If someone like Kotter Smith (The Millionaire Next Door and The Millionaire Mind) had read it, there would have been a chance for this book in audio format.

Regrettably, the actual narrator (Grover Gardner)was unable to pronounce many words (DOS is not pronounced "dose"), and the stilted delivery he gave was as enthusiastic as Ben Stein's character in Ferris Beuller's Day Off, only worse.

I will studiously avoid purchasing any book he narrates in the future. There's no excuse for selling something that bad.

Bear in mind, I loved the ideas in the book, and I have a print version that I reference now and then, but I can't believe how bad the narration was. I listen to books in the car, but this one I had to take out of my collection because it was putting me to sleep, or driving me nuts with the terrible pronunciations, and inability to follow punctuation.

4 stars for the book, but only 1 for the narrator.
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- Robert Spalding

Book Details

  • Release Date: 07-28-2006
  • Publisher: Gildan Media, LLC