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Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped start-up or a large, established company, nonprofit, or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This audiobook will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
Customer ReviewsMost Helpful
By Sophie on 12-02-17
Not a book for listening
Great concepts but there's too much theory and references to written pieces in the book like graphs etc
I would not recommend as a listen to book
If you decide to read it , it will be a hard read make sure you allocate the time to go through it, not an easy to follow book
11 of 12 people found this review helpful
By Scott Valentine on 11-16-17
Foundational For Any Strategist
This book should be required reading material for any company/person that is involved in strategic decisions. The more people that read this book, the easier it will be to make the transition to creating real value. Highly recommend for Product Managers and Marketers.
4 of 4 people found this review helpful