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Would you recommend this audiobook to a friend? If so, why?
I'd recommend this book in its printed form to organisations looking to, in old terminology, think outside the box and look for new ways to prosper. There are a lot of steps, exercises and references out to secondary material that needs physical study over listening.
What do you think the narrator could have done better?
I found the narrators speed a little slow.
Any additional comments?
If you're following the book, it mentions a bonus PDF which you would need to contact the publisher for as it's not included in the download. I'd still recommend a physical/digital copy over the audio.
overly academic, boring and could be summed up in a few chapters. no where near as good as the first one. do yourself a favour and fast forward the first 2 hours. we know what a red and blue ocean are!! you don't need to keep harping on about opening new value frontiers!
1 of 1 people found this review helpful
Slow to start, but a lot of great insights and steps on how to create a blue ocean, with some out of the box examples including toilet paper, governments and French fry makers. This book complements Sprint really well for making an organisational shift.