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Started off with excellent information about how digital ads workin a number of different contexts.
Then it morphed into a strong editorial opinion, poorly documented, generalizing unethical practices as something every publisher does with joy.
It finishes with one of the most self complementary autobiographical diatribes, proclaiming everyone should be stuck in the past like the author, and suggesting all of the public is too dumb to know the difference between an ad and a story.
Simply not worth reading another word after the halfway point.
It was ok.. I was thinki g that it would be a good book to read about advertising but really was more of an anti advertising book. Not bad though.
This is a superb book explaining the realities of modern day marketing. I recommended it to my seniors who have naive and magical expectations of digital marketing marketing, how the marketing world has changed because of digital and this book helped them "get it".
I highly recommend everyday people to read this book to make themselves aware of how they are manipulated by modern day marketing in ways they don't realise.
The book is exceptionally well researched, written and read.
I had to drop a star on the review as:
I felt low about my profession and the future of business and society in a digital world
The author is critical of social media, advises on vacations or minimal use, yet is on social media herself (can be forgiven as this seems inescapable and she has books and a career to promote).