• Bigger Than This: How to Turn Any Venture into an Admired Brand

  • By: Fabian Geyrhalter
  • Narrated by: Fabian Geyrhalter
  • Length: 1 hr and 42 mins
  • Unabridged Audiobook
  • Release date: 03-15-18
  • Language: English
  • Publisher: Brandtro
  • 5 out of 5 stars 4.9 (8 ratings)

Regular price: $6.95

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Publisher's Summary

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.
In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.
Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
©2018 Fabian Geyrhalter (P)2018 Fabian Geyrhalter
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Critic Reviews

"In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don't just [listen to] this book...put it to work inside your company and in your career." (William C. Taylor, Co-Founder, Fast Company, and author of Simply Brilliant)
“This book, without a doubt, will create better companies in the years to come.” (Jonah Berger, Wharton Professor and best-selling author of Contagious and Invisible Influence)
"Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start." (Jamie Michele, Reader’s Favorite)
"Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding...." (Barry Silverstein, Foreword Reviews)
"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever...." (Andy Milligan, author of Bold: How to Be Brave in Business and Win)
"The author's genuine enthusiasm for this topic is infectious. ...you're likely to find yourself referencing it again and again." (David Glaze, Creative Director, Amazon)
"Essential reading for any entrepreneur who wants their brand to be more empathetic." (Heather McGough, Co-Founder, Lean Startup Co.)
“5 out of 5.” (Clarion)
"Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand." (Brittany Golob, Editor, Transform Magazine)
"If you are a business owner, this is an important book." (Dr. Alex Mehr, CEO & Co-Founder, Mentorbox)
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Customer Reviews

Most Helpful
5 out of 5 stars
By Freedom Scott on 03-29-18

Actionable advice for startups and brand managers

If you could sum up Bigger Than This: How to Turn Any Venture into an Admired Brand in three words, what would they be?

Informative, entertaining and eye-opening.

What did you like best about this story?

This book is a valuable and easy-to-read summation of many of the ways modern organizations distinguish themselves through authentic connections to their customers, not just old-fashioned marketing hype.

Which scene was your favorite?

I enjoyed the behind-the-curtain look at several iconic brands that are making waves for their honest approach to marketing.

Any additional comments?

This audiobook has already provided me with some fresh ideas and new perspectives that have enhanced my work as a digital marketer.

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2 of 2 people found this review helpful

5 out of 5 stars
By ainsley on 08-06-18

Great tool to have

This is a really great book for people that want to make their brand sticky. It talks about how you don't need to have the next big thing in tech or innovation to be a successful brand. This book lays out how anyone can build a powerful brand without all the bell and whistles. So necessary and relevant in today's market.

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1 of 1 people found this review helpful

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