Bigger Than This: How to Turn Any Venture into an Admired Brand
- Narrated by: Fabian Geyrhalter
- Length: 1 hr and 42 mins
- Unabridged Audiobook
- Release date: 03-15-18
- Language: English
- Publisher: Brandtro
Regular price: $6.95
Buy Now with 1 Credit
Buy Now for $6.95
Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.
In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.
Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.
"Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding...." (Barry Silverstein, Foreword Reviews)
"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever...." (Andy Milligan, author of Bold: How to Be Brave in Business and Win)
"The author's genuine enthusiasm for this topic is infectious. ...you're likely to find yourself referencing it again and again." (David Glaze, Creative Director, Amazon)
"Essential reading for any entrepreneur who wants their brand to be more empathetic." (Heather McGough, Co-Founder, Lean Startup Co.)
“5 out of 5.” (Clarion)
"Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand." (Brittany Golob, Editor, Transform Magazine)
"If you are a business owner, this is an important book." (Dr. Alex Mehr, CEO & Co-Founder, Mentorbox)
Customer ReviewsMost Helpful
By Freedom Scott on 03-29-18
Actionable advice for startups and brand managers
If you could sum up Bigger Than This: How to Turn Any Venture into an Admired Brand in three words, what would they be?
Informative, entertaining and eye-opening.
What did you like best about this story?
This book is a valuable and easy-to-read summation of many of the ways modern organizations distinguish themselves through authentic connections to their customers, not just old-fashioned marketing hype.
Which scene was your favorite?
I enjoyed the behind-the-curtain look at several iconic brands that are making waves for their honest approach to marketing.
Any additional comments?
This audiobook has already provided me with some fresh ideas and new perspectives that have enhanced my work as a digital marketer.
2 of 2 people found this review helpful
By ainsley on 08-06-18
Great tool to have
This is a really great book for people that want to make their brand sticky. It talks about how you don't need to have the next big thing in tech or innovation to be a successful brand. This book lays out how anyone can build a powerful brand without all the bell and whistles. So necessary and relevant in today's market.
1 of 1 people found this review helpful