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Publisher's Summary

Legal marijuana is the hottest story in the US today. Twenty-five states and the District of Columbia have authorized sales in some form; Denver has more legal marijuana dispensaries than Starbucks franchises. We are witnessing the dawn of a new industry. And like the early days of gourmet coffee chains, the rules and players are being established on the fly.
Christian Hageseth is the face of the revolution - an entrepreneur and father of three who worked in the white-collar professional world for 20 years before opening his first dispensary. The founder and chairman of Green Man Cannabis, the fastest-growing marijuana company in the country, he's the perfect tour guide through the wild frontier, where police hardly know what laws to enforce or parents what to tell their kids. He paints a colorful picture not only of how he got into the business but of the big interests that are eager to do the same - namely Big Tobacco, Big Agra, and Big Pharma.
He predicts a future where the marijuana market splits in two: the high-end, artisanal market, supplied by individual growers and small farms, and the mass market, covered by the cigarette giants and anyone bold enough to compete with them. Much like beer and coffee, your brand of weed will be just one more reflection of your lifestyle. It's an entrepreneur's dream, and Hageseth invites us along as he pitches skeptical investors, negotiates a shaggy cast of colleagues, and builds the biggest business he can.
©2015 Christian Hageseth (P)2015 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Dhandforth on 07-05-15

Easy Intro to Brave New World

Would you recommend this audiobook to a friend? If so, why?

Yes, if interested in legal marijuana. This book is about 33% memoir, 33% about starting up a new business, and 33% editorial on legalizing marijuana.

Who was your favorite character and why?

The author is candid in his views about the business. But there are tremendous gaps in his story: how it destroyed his marriage; how he managed hiring and security practices; how he conducted product development; how he promoted his business to customers, etc.

The good part of this book is that it is first peek into the brave new world of legal weed. Absolutely fascinating. The author doesn't paint in only gold tones, but also warns that this is like starting any other business. And that it is competitive. 50% of the dispensaries open in 2014 will be closed within 3 years.

On the "editorial" side of things, the author illustrates how MJ busts are now more like speeding tickets and less like SWAT exercises. His read of the trends in the industry are also worth noting.

Which scene was your favorite?

The High Times convention, when the author was baked for the entirety of the convention. He wrote like he had the time of his life. Now I want to go, too.

If you were to make a film of this book, what would the tag line be?

The Other Green Economy

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6 of 6 people found this review helpful

5 out of 5 stars
By Karen Erb on 11-13-15

Loved every minute of it

My audible library is long. It's filled with books since I have a long commute for work. This is by far my favorite book! It speaks to me. It's everything I believe about marijuana. It's everything I believe about nature and being one with it. Chris talks about finding his bliss and finally being happy. That's what I'm looking for. I'm going to listen to it again.

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4 of 4 people found this review helpful

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