Big Think Strategy
- How to Leverage Bold Ideas and Leave Small Thinking Behind
- Narrated by: Sean Pratt
- Length: 4 hrs and 34 mins
- Unabridged Audiobook
- Release date: 01-10-08
- Language: English
- Publisher: Gildan Media, LLC
Regular price: $18.89
Buy Now with 1 Credit
Buy Now for $18.89
We all know that businesses need creative and innovative strategies to compete. But as Schmitt points out, conventional corporate wisdom, which eschews risk taking and rewards small thinking, discourages the kind of bold ideas needed to change markets. Big Think Strategy is the antidote to such corporate inertia. Through business case studies and commentaries on cultural phenomena, Schmitt uncovers the essence of bold leadership and the sources of revolutionary change.
Schmitt carefully breaks down his approach to create simple tools that can be adapted and applied within any company. He gives step-by-step instructions for sourcing innovative ideas, evaluating them, turning them into strategy, and executing them, as well as how to establish organizational structures that will sustain long-term "big thinking" within your company.
Schmitt's irreverent narrative style makes for lively, entertaining listening, as he draws on his diverse personal passions, steak, classical music, and good haircuts, to make his points. In Big Think Strategy, you will learn how to look outside the box for the bold, new ideas that will drive your firm's success.
Customer ReviewsMost Helpful
By Gordon on 10-20-11
Great Book and highly recommended.
I enjoyed this book and loved how the author presented the concept of the Big Think. It was a book I listened to while walking every night trying to get in shape. It seemed every 20 ft I was telling myself, "hey, hes right on the money on that." I also liked the examples given. Nothing was to difficult. Lastly, I found teh book was interesting and exciting to read the whol eway through. No dips or chapters that sucked...the whole thing was very fluid.
0 of 1 people found this review helpful